SiteScout — UK food-establishment intelligence.

P1 — Single-Site Catchment

"How good is my current site, really? Who am I competing with? Where do my customers actually come from?"

A pub owner looks at her quarterly P&L and wonders whether the lull is the macro environment, her menu, or the new burger place that opened in the next postcode. A property advisor pitching her landlord wants a defensible answer to "is this still a strong unit". Today she can stare at Google Maps and count blue dots; that doesn't tell her about demand.

Buyer: indie owners (1–3 sites). Property advisors white-labelling for client briefings. Chains as a teaser.

P2 — Market Pulse

"Who's opening near me? Who's closing? Is the high street getting better or worse for my category?"

A chain ops director needs to know within a week when a competitor opens across the road from one of her thirty sites. A property advisor wants a quarterly newsletter with credibility — content their clients will actually read and forward.

Buyer: chains (10–200 sites). Property advisors at regional or national scale.

P3 — Site Shortlist

"Where should I open my next cafe, restaurant or takeaway? Give me a ranked list of micro-locations, not a vague heat-map."

A coffee chain's expansion director has a capital budget to deploy across the next 12 months. She has guesses about which towns; she needs candidate units. A property advisor pitching to a franchise developer wants thirty ranked addresses, not thirty ranked postcodes.

Buyer: multi-site chain expansion teams. Property advisors and franchise developers building briefing decks.

P4 — Chain Audit + Cannibalisation

"How do my own sites compare? Where do they steal demand from each other? Which underperform their catchment? If I closed site X, how much would site Y recover?"

A chain ops director suspects three sites underperform but can't quantify it independently of menu, manager, or marketing. A franchisor wants to see whether new sub-franchises are eating their own incumbents. A franchisee wants to challenge their territory allocation with hard data.

Buyer: chains (10–500 sites). Franchise networks — franchisors auditing the network and franchisees challenging territory.

P5 — Hypothetical Site Impact

"If I open at this address, what's my expected capture? How much do I cannibalise my existing site at the next postcode? How much do I take from competitors? What if it's a swap-out — close my current unit and open at the new lease?"

A chain ops director has a lease offer on the table — a six-figure decision. A property advisor is pitching her client one of three shortlisted locations. A franchisee is asking the franchisor to evaluate a proposed second unit. The status quo for this decision is gut feel and drive-time intuition; we can do better.

Buyer: chains evaluating a specific lease. Property advisors building site-recommendation decks for clients. Franchisors and franchisees negotiating new territories.

Something else?

If your decision doesn't fit cleanly into one of the five packages — bespoke geographies, white-label work, sector adaptations, ongoing retainers — tell us what you're trying to answer and we'll shape an engagement around it.

Buyer: anyone whose question is the shape of "kind of like P3, but…".